Archive for the ‘Skill Sets and Knowledge’ Category

It is Wednesday February 16,2011 and the entire Carbon Copy Pro Community is a buzz with

excitement, as we anticipate the long awaited world-wide launch of  The Automatic Millionaire®

International’s Full Product line.
 

At 9:00 PM EST tonight (Wednesday Feb 16), the launch will take place, following a SPECIAL

60 minute presentation by 9 times NY Times Best selling author David Bach who will be joined

by Jay Kubassek, CEO and Founder of Carbon Copy Pro and Pro U.
 

IF you have not already registered for this most exciting FREE call,  HERE is a chance for you

to do so!
 

You will NOT want to miss this call!! You can thank me afterwards
 

I must share with you briefly (although that is not easy), the impact that my involvement

with the Carbon Copy Pro and Pro U community has had on my life!
 

A few years ago, when I got started with Pro, I knew NOTHING about internet marketing.
 

Now,after having plugged in to the training and support that is made available to everyone

who is a part of this community of entrepreneurs, I do regular online marketing consultations

for major resorts and businesses alike, hold weekend seminars where I train coorporate executives

in the latest online marketing techniques and I am co-managing a profitable partnership from my

home in Jamaica, selling products that have been recommended and endorsed by Carbon Copy Pro.
 

I belong to a FAMILY of entrepreneurs! When we all meet at our marketing events, it is SO POWERFUL!
 

A collection of great minds, driven and determined people, sharing stories of their success and pulling

together all the latest online marketing methods – There is nothing quite like it!
&nbps;

You owe it to yourself to be on this call!  Register Here
 

REMEMBER: You can’t become valuable to others until you ADD value to yourself!
 

 
 
The way forward in todays rapidly evolving internet marketing world is to have your own product!
 
Surviving in Google absolutely requires it. Your product can take many forms: you can do a video series, an email series, a report or an E-book.
 

An E-book is a great way to present your own product, whether free as a means to get opt-ins or paid.
 

There are 2 formats in which this can be done.
 

PDF: Portable Document Format and
EXE: A directly executable format
 

There are pros and cons to each.
 
 
 
 

There are a range of PDF softwares to select from, most of which do not generally accomodate
hyperlinks (these are clickable links), or video.
 

There are 3 paid versions:
 

Adobe Acrobat Standard 9 $270.54
Adobe Acrobat Professional 9 $378.00
Adobe Acrobat Pro Extended $529.00
 

Naturally the higher the cost, the more you get in terms of functionality.Click this link for a product
comparison http://www.adobe.com/mena/products/acrobat/matrix.html
 

The idea behind offering a product up front is to allow you to give value in your excellent content
which will generate leads (traffic). You can then pre-sell your leads and ultimately monetize your list.
A great resource that outlines this is “Make Your Knowledge Sell” http://myks.sitesell.com
 

An E-book is the absolute easiest way to produce a professional quality digital product….with no programming
knowledge (PDF).
 

PDF is perceived as being more professional as it tends to look the same on all computers regardless of the
screen size, resolution and operating system.
 

One method is to use “Creative Commons”. This is a third party branding software. People can share your content but they must give you credit.
 

A main concern among creators of E-books is that their product will go viral BUT that they will not be paid.
Initially I thought that this was the main reason to go with the EXE version as opposed to PDF. I have
found that it is possible to use a version in PDF that can be hyperlinked and can accomodate video and can also be password protected. However, when I dug into this I found that a designer had used a number of different platforms combined to make this happen…so this may be something you would rather outsource.
 

You can create an E-book in Google docs, however there is a limited file size. I have also seen some positive
comments on Primo PDF.
 

The EXE version (E-book compiler) turns the E-book into a password protected website. Here you will create the E-book in the form of web pages using HTML. It is important to remember that although the EXE supports flash and video, you must keep your file size down to minimize download time.
 

It is advised that you copyright your work. To do so, you can go to the US Copyright Office’s website at
http: ( http://www.copyright.gov/ )
 

You will also need PayPal to accept payment for your E-book. Also you can get shopping cart at
http://E-junkie.com for a flat rate of $5/m regardless of the number of books you sell. Simply register, upload and get your buy now button.
 
You will also get a URL for affiliates!
 

I have tried to condense this information in order to give you a brief overview of the facts.
 

If you are interested in obtaining more detailed information you may wish to consult the following sites:
 

Free PDF Maker http://www.ezau.com/latest/articles/0415.shtml
 

Self Publishing http://www.lulu.com/en
 

Create a professional e-book free http://www.learnhomebusiness.com/download_paid/globupgrade/section1.htm
 

I hope this helps..Looking forward to seeing your amazing content “out there”.
 
Please feel free to comment and add to this information if you think it will help others
 

 

Diversify Your Marketing Startegies

The days of relying solely on Google Adwords to drive prospects to your website, are sadly over.

If you are still depending on Google to keep your online business afloat or to bring in your 6 figure income OR if you are seeking to diversify your advertising, then this article is for you!

There are actually several other methods that you can utilize to generate leads for your business.

My mentor has always maintained that your leads (the people who come to your site and enter their name and email requesting information), are the FUEL for your business. Without leads you simply do not have a business!

So, you will need to decide where you are going to, “set your net”.

Here are a few recommendations that you might want to consider:

1. It is great if you can continue to use Google Adwords, as long as you play by the rules. Do not try to outsmart Google, or to “fly under the radar”. This will NOT be sustainable!

2. CPV/PPV or Cost Per View/Pay Per View. There are a number of networks to choose from here. It is somewhat more challenging to get volume traffic from this strategy, however it is wise to look at the various CPV networks and make a start!

3. Tier 2 Networks (also referred to as Tier 3). These are the search networks other than Google, Yahoo and Bing. YUP! Simply do a Google search to find them. Here are a few examples:

7 search
Looksmart
ASK
Miva
Searchfeed
Adbrite
Mirago
Kosaani
Enhance
ABCSearch

to name a FEW! There are TON’s of these…

4. JV Traffic (Joint Venture) affiliate sales. This can take many forms. For example, a very simple JV would be merely exchanging links or banners with related websites. Another way could be to share a website with another business that has the same target market and double the traffic. You can exchange testimonials or endorsements for each others product or services. You can also combine your products/services into a larger package and split the profits. In addition, if you have a product that isn’t selling as well as you would like, offer it as a free bonus for another person’s product in exchange for a small percentage of the profits. (These are a few of the many possibilities to give you the general idea).

5. Media Buys. This is generally low cost and converts quite well! You simply approach a high traffic or targeted website in order to purchase adspace for your text ad or display ad. Negotiate for position and price! It is important to track all of your results here and of course be sure to do more of what is working!

6. Organic Traffic. It is unwise to leave money on the table because of a “fear” of SEO. There are simple but effective strategies that you can implement starting with the structuring of your website, and keyword research for articles and videos that can bring in revenue from free search.

7. Social Media. This is by no means a volume lead generator, however it is an essential part of your online presence, therefore it is important to maintain consistency in your chosen social media networks. I recommend Facebook, Twitter and Youtube.

There are many other methods, including solo Ezine ads, Facebook PPC and much more! DIVERSIFY!

Never put all your eggs in one “Google Basket” again!

If you are interested in learning more about these and other online marketing methods that the top earners are using to generate TONS of traffic and $$ .. Come to http://MLMFinalSolution.com

Just got back to Jamaica from a fast paced Vegas weekend! Surrounded by top earning internet marketers and gurus alike I soaked up the training as usual but particularly enjoyed meeting and brainstorming with the best of the best!!

A picture is worth a thousand words so thought I’d share a few with you here :

Jonathan Budd's Presentation was a treat!

As usual, Jonathan Budd gave a ton of value in his presentation as he offered his recommendations as to the TOP 5 methods of generating traffic in today’s internet scenario!! I will do a post outlining the steps soon

Mike Dillard my upline and one of the catalysts of my success!!!

Mike fielded questions from the audience and gave brilliant insight in a wide range of subject areas. He is such a man of humility for one who has achieved greatness at such a young age! Thank you Mike for being an inspiration to us all!!!

Jim Yaghi and David Scwhinds recent e-book "The Google Switch" a MUST read!

I have always paid attention when Jim has something to say! He has shed so much light on getting into the mind of the searcher and simplifies the whole Google PPC experience with his matter of fact approach. True genius and a pleasure to finally meet you face to face Jim!!

David Schwind my upline and Copywriting Genius...knows how to have fun whilst making a presentation!

David Schwind and Jim Yaghi certainly surprised the crowd with their unorthodox presentation, as David poured the scotch while discussing the 4 easy parts to paid traffic! Philosophy, Targeting, Profits and “Leveraged Efforts”.

So when the training was over the bright lights and Las Vegas Boulevard, the city that “never sleeps” was just a few steps away…drive with me down Las Vegas Blvd

Las Vegas Boulevard

There is NO better way to grow and add value to yourself as a marketer than to attend these events and to mastermind with like minded people and those who are making it happen in their businesses!

If you want to find out more about how to connect with a community of entrepreneurs and the training platform and marketing system that is birthing millionaires as we speak…

Click HERE

Please leave a comment or share this…I’d love to hear from you

View SEOmoz’s Social Media Marketing Guide

I have been doing direct sales online for two years now and I have heard all the excuses, all the reasons for failure and MANY success stories!

I recently had a discussion with one of my colleagues regarding the importance of paid advertising in Google
Adwords in addition to ranking in SEO (Search Engine Optimization).

He theorized that if he was ranking for a term in the organic search, then he need not bid on that keyword
phrase in his PPC (Pay Per Click) Google campaign.

I stumbled across an article by the original “King” of Google, Mr. Perry Marshall. His take on it was quite different.

Perry stated that although, “free is always a great deal, you should still buy advertising as long as it will give you
an acceptable ROI.” (Return on Investment)

He compared it to owning stocks. Some stocks may give you 17% interest this year, while others may only bring
in 2-3%, but when you dollar cost average it you still come out ahead.

You see, people who depend solely on free search engine ranking are particularly vulnerable to Google’s ebbs and flows
and Google’s whims.

Google has become more unpredictable in recent past. One day you may rank #1 for a term, and the next day you may find that
you are not even in the top 100! The truth is, as a marketer, you must never rely on any one thing!

Although Adwords has become a game for the determined and educated marketer, the beauty of it is that you have far more
control. You can test your ideas before you roll them out.

This is the most glaring advantage, apart from the very obvious volume of quality sales ready leads available in
Google paid search, and this advantage is not at all possible in free search traffic.

The truth is, having studied the guidelines and the new trends of Google advertising at length, there IS a way to adhere
to and excel at operating Google campaigns. There is a learning curve and you must have a unique offer and a product
that is all your own. Google is looking for structure, compliance, relevance, quality and transparency!

Google has definitely raised the bar in the last year or so where expectation from their advertisers is
concerned.

It is important to remember that Google’s priority customers are their searchers. The advertisers are important
too but they are Google’s secondary concern.

If you bear this in mind as you build your campaigns, you will already be ahead of the pack. Align yourself
with the searchers. Ask yourself, “Would this benefit the Google searcher?”

Google has shut down 50,000 advertisers accounts over the last months.

They are on a campaign to improve relevancy, quality and transparency.

In this article, I will focus on quality.

What defines quality in your Google campaign? Google is looking for tightly themed adgroups. They examine the
relationship between keywords and ads, and ads and landing pages.

Google’s quality score determines if a keyword is eligible to enter the ad auction. It affects how high your ad
will be ranked.

Quality score affects your cost per click as seen below:

A Quality score of 10 will earn you a 30.0% discount on CPC (cost per click)
A Quality score of 9 will earn you a 22.2% discount on CPC
A Quality score of 8 will earn you a 12.5% discount on CPC

A Quality score of 6 will cost you a 16.7% increase in CPC
A Quality score of 5 will cost you a 40.0% increase in CPC
A Quality score of 4 will cost you a 75.0% increase in CPC
A Quality score of 3 will cost you a 133.3% increase in CPC
A Quality score of 2 will cost you a 250.0% increase in CPC
A Quality score of 1 will cost you a 600.0% increase in CPC

If Google gives your landing page a high quality score, you will be safe to advertise without fear of slap
or worse yet, suspension.

The factors that contribute to a 10/10 Quality score are:

1. Tightly targeted ad groups for search (1 keyword per adgroup in phrase, exact and in some cases broad match
types). Content varies from this, for example, 4-8 themed keywords per adgroup.

2. 2 ads per adgroup. Always test and tweak the lower performing ad to improve CTR (click through rate)

3.Use SEO (search engine optimization) strategies on your landing page

4. Have back links on your landing page

5. Be sure to include in your footers, privacy statement, about us, contact us, sitemap, terms and conditions,
income disclaimers and/or proof of income and affidavits.

6. Relevance between keywords and ad, keywords and landing page and ad and landing page.

7. Landing page must have UNIQUE content. This is no longer a game for “me too marketers”. Have a unique offer,
make it your own. Preferably use a different landing page for each ad group. If you have one page for all your
keywords, you will probably have a lower conversion rate and a higher cost per click.

8. Make sure Google thinks you are relevant!

9. Do not use bridge pages.

Google will only become more strict on relevancy, quality and transparency as they continue to improve the
experience of their searchers. Do not try and outsmart Google. Play by their rules and stay in the race to win!

Do you know anyone who works really hard, enjoys a measure of success, but until now, has not been able to achieve a breakthrough, or just plain old outrageous success?

Is it just plain luck when people hit the “mother lode” in their business?

The truth is, it is not luck, but rather a consistent, disciplined application of the laws of success, with good timing, positive mental attitude along with a vision of success and positive speech.

It is the people who are determined never to give up, no matter what. They never accept failure. They have made up their minds (mindset) to get up every time they need to brush themselves off and start again.

They will never let even the idea of failure occupy their thoughts. (vision) They will never speak of failure.

They understand the discipline of sticking to the plan and going over the checklist daily. They understand the laws of sowing and reaping. They know that if they give to the poor secretly, God in heaven will bless them with prosperity.

They understand that there is no such thing as luck. Blessings are very real and even present in the lives of those who secretly bless the poor, the unfortunate, the widows, the orphans, the victims of tradgedy, the list goes on.

There is a law of sowing and reaping. It works for everyone regardless of sex, religion, color, class and nationality.

I challenge you to try it. Do it secretly while having the faith to expect a harvest.

Here are some guidelines to follow in your quest for success:

• Do proper research and ensure right timing.
• Organize.
• See the vision of success, speak the vision positively with no negative speech or thoughts.
• Make a plan and a checklist.
• Have the discipline to stick to the plan and use the checklist every day.
• Have the determination never to give up.

I intend to outline more of these success laws in following articles.

Remember, a law works every time for every one providing they employ them fastiduously.

One thing that is clear about trust, is that it takes time to develop. Trust is a gift that human beings share. There can be no close without trust!

So, how do we earn the trust of our prospects?

There are some important aspects in a good online business, or any form of business for that matter, these include, innovation, persistence, leadership and follow through.

However, the most valuable and rare gift is that of trust.

In a world where the norm is for people to be pitched at, marketed and sold to, there is a tendency to focus more on ourselves and what’s in it for us. However if we exist for mutual benefit we gain far more satisfaction from this and reap far greater reward.

We often give gifts to friends and loved ones on their birthdays and other special occasions. But one of the greatest gifts that we as human beings share is that of trust.

In the rapid world of online marketing, there has developed a level of skepticism among potential prospects. They have been pitched at so many times that they are jaded and trust is harder to come by.

There is nothing more likely to result in a lack of trust than a slick sales pitch.

Be real, be yourself and make sure that you are promoting a business model that you are passionate about and that you know will bring success for your prospect.

If for example, on your landing page, you make an offer to your prospect, then be certain to over deliver on your thank you page.

In your auto responder emails, give value but also be personal. Remember, people follow people, and they buy from people they trust! This comes from a sense of knowing you and what you stand for.

It is far more difficult to gain the trust of your prospect if you are promoting a company replicated site with absolutely no personal touch.

Finally, if you really care about the success of your prospects, this will shine through throughout your sales funnel.

I always maintain that giving without want is the precursor to massive success!