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Last month I attended Carbon Copy Pro’s seventh PRO Master Marketing Event in Phoenix, Arizona.

The Arizona Grand Resort was the perfect setting for such an event – spacious enough for privacy if one needed it and intimate enough for some powerhouse networking or simple gatherings of friends and fellow marketers alike.

The day before was my birthday and my mentor and close friend Lena and her husband Sam, arranged a road-trip for her team and mine to visit the spectacular Grand Canyon.

Two van loads of Pro’s top marketers masterminded their way to one of America’s most
beautiful locations.

The trip seemed to fly by as we exchanged strategies and poked fun at each other on our way to the canyon.

No amount of pictures of video can prepare you for the spectacular view at the Grand Canyon. It literally took my breath away.

Breath taking view!

What followed was a fun surprise – Lena had stashed 2 beautiful birthday cakes, one for me and one for fellow marketer Ida Berg, who shares the same birthday.

Lena even had party hats, plates, and pink tiaras for the birthday girls. What a day!

Birthday Girls at the Canyon

Our team assembled for the conference at the hotel early the next morning and took seats at the front. Many of our newest team members sat with eager anticipation as the Vice President of PR Leadership Mr. John Jackson took to the stage and got the ball rolling on what has become known as the BEST Pro Master Marketing event in history.

The marketing training was exceptional as one by one the company’s longest standing top performers opened their play books as it were and revealed their top online marketing strategies to a room full of marketers from around the world.

These marketers, among the very best in the world each presented the newest cutting edge strategies for generating volume traffic online. They covered lead generation at length but also defined the importance of converting that traffic to high ticket back end sales and the importance of calculating one’s return on investment and running a profitable online business.

The training was a game changer for all the marketers in attendance! I sat watching with one of my business partners, Helene Thituson and co-founder of iPROsynergy ( a marketing team we founded in December 2010) .

Although some of our members were unable to attend due to prior commitments, Helene and I were watching as Jay Kubassek, CEO and Founder of Carbon Copy Pro announced that he had 3 Master Marketing Awards to hand out.

What we didn’t realize at that moment was that iPROsynergy were about to be the recipients of one of the prestigious awards!! This was an exhilarating moment!! The success that had once been a belief now acted on and visualized had become a reality.

Master Marketing Award

Previously, after attending my first Master Marketing event and seeing marketers receive awards, I had an inner determination that one day soon I too would be in their place. Now in iPROsynergy’s 6th month operating as a team here we were! And the best part about it is that we had so many of our team there with us at the event.

After returning home to Jamaica in the last week of May, a few days later Mr. John Jackson, (affectionately known as “JJ”) the VP of Leadership, phoned to announce that I had been selected as Pro’s Spotlight Member of the Month for June 2011. I was speechless – what a month May had been, and now this! Here is a link to my story on the CCPro website.

http://carboncopypro.com/memberspotlight.php

As June comes to a close ( I can hardly belief that it has been a month already) I thought I’d share this with you.

If you want to find out more about iPROsynergy and how we are helping entrepreneurs make their dreams become a reality, click HERE

The harder I work, the luckier I get.

The difference between a dream and a goal is a date.

It is Wednesday February 16,2011 and the entire Carbon Copy Pro Community is a buzz with

excitement, as we anticipate the long awaited world-wide launch of  The Automatic Millionaire®

International’s Full Product line.
 

At 9:00 PM EST tonight (Wednesday Feb 16), the launch will take place, following a SPECIAL

60 minute presentation by 9 times NY Times Best selling author David Bach who will be joined

by Jay Kubassek, CEO and Founder of Carbon Copy Pro and Pro U.
 

IF you have not already registered for this most exciting FREE call,  HERE is a chance for you

to do so!
 

You will NOT want to miss this call!! You can thank me afterwards
 

I must share with you briefly (although that is not easy), the impact that my involvement

with the Carbon Copy Pro and Pro U community has had on my life!
 

A few years ago, when I got started with Pro, I knew NOTHING about internet marketing.
 

Now,after having plugged in to the training and support that is made available to everyone

who is a part of this community of entrepreneurs, I do regular online marketing consultations

for major resorts and businesses alike, hold weekend seminars where I train coorporate executives

in the latest online marketing techniques and I am co-managing a profitable partnership from my

home in Jamaica, selling products that have been recommended and endorsed by Carbon Copy Pro.
 

I belong to a FAMILY of entrepreneurs! When we all meet at our marketing events, it is SO POWERFUL!
 

A collection of great minds, driven and determined people, sharing stories of their success and pulling

together all the latest online marketing methods – There is nothing quite like it!
&nbps;

You owe it to yourself to be on this call!  Register Here
 

REMEMBER: You can’t become valuable to others until you ADD value to yourself!
 

I have discovered whilst managing a team of international online marketers, that there exists a great confusion surrounding the differences between a legitimate network marketing business
and pyramid schemes.

Several people automatically have a negative feeling when they hear the words, “multi level marketing” or down line. They often assume that these words refer to a pyramid, or that the opportunity that they are connected with must be a scam. However, this is simply just not true!

If you are in a network marketing business, then I am pretty sure that you have been asked at some stage, “Is this a pyramid?”

Generally speaking, the initial concern is brought about when your prospect sees the compensation
plan, which clearly resembles a pyramid.

See Diagram below:

Now clearly, we all are aware that the “shape” of a business model on paper can not dictate that the business is illegal! What people should be more concerned about, however is the way in which the business is constructed. For example:

Pyramid Scheme:

A pyramid scheme is defined as a fraudulent money making activity based on a non-sustainable business model. Money is exchanged for a recruitment fee and no product or services are involved. Eventually the number of recruits diminishes and the payment structure collapses. Basically the pyramid schemes concentrate on the money people earn by recruiting and the marketing of products and services are ignored.

Network Marketing: Legitimate, legal Business Model:

The concept behind network marketing is a business model that enables direct selling
of products and services to a customer. Network marketing companies are geared to reward distributors
through commissions on such sales.

In a legitimate network marketing compensation plan, distributors earn by selling products and services and can also make a residual income from people that join the company.

The difference here is that in the instance of a legitimate network marketing business, any commissions made by recruiting new members is a result of the product sold in the start up package and NOT the recruiting itself. These companies have comprehensive training available for their distributors in order to equip them to generate sales.

I have tried to keep this explanation simple. There are what appear to be subtle differences but in actual fact these are vast differences! Many people miss out on genuine opportunities because of this grave misunderstanding.

 
 
The way forward in todays rapidly evolving internet marketing world is to have your own product!
 
Surviving in Google absolutely requires it. Your product can take many forms: you can do a video series, an email series, a report or an E-book.
 

An E-book is a great way to present your own product, whether free as a means to get opt-ins or paid.
 

There are 2 formats in which this can be done.
 

PDF: Portable Document Format and
EXE: A directly executable format
 

There are pros and cons to each.
 
 
 
 

There are a range of PDF softwares to select from, most of which do not generally accomodate
hyperlinks (these are clickable links), or video.
 

There are 3 paid versions:
 

Adobe Acrobat Standard 9 $270.54
Adobe Acrobat Professional 9 $378.00
Adobe Acrobat Pro Extended $529.00
 

Naturally the higher the cost, the more you get in terms of functionality.Click this link for a product
comparison http://www.adobe.com/mena/products/acrobat/matrix.html
 

The idea behind offering a product up front is to allow you to give value in your excellent content
which will generate leads (traffic). You can then pre-sell your leads and ultimately monetize your list.
A great resource that outlines this is “Make Your Knowledge Sell” http://myks.sitesell.com
 

An E-book is the absolute easiest way to produce a professional quality digital product….with no programming
knowledge (PDF).
 

PDF is perceived as being more professional as it tends to look the same on all computers regardless of the
screen size, resolution and operating system.
 

One method is to use “Creative Commons”. This is a third party branding software. People can share your content but they must give you credit.
 

A main concern among creators of E-books is that their product will go viral BUT that they will not be paid.
Initially I thought that this was the main reason to go with the EXE version as opposed to PDF. I have
found that it is possible to use a version in PDF that can be hyperlinked and can accomodate video and can also be password protected. However, when I dug into this I found that a designer had used a number of different platforms combined to make this happen…so this may be something you would rather outsource.
 

You can create an E-book in Google docs, however there is a limited file size. I have also seen some positive
comments on Primo PDF.
 

The EXE version (E-book compiler) turns the E-book into a password protected website. Here you will create the E-book in the form of web pages using HTML. It is important to remember that although the EXE supports flash and video, you must keep your file size down to minimize download time.
 

It is advised that you copyright your work. To do so, you can go to the US Copyright Office’s website at
http: ( http://www.copyright.gov/ )
 

You will also need PayPal to accept payment for your E-book. Also you can get shopping cart at
http://E-junkie.com for a flat rate of $5/m regardless of the number of books you sell. Simply register, upload and get your buy now button.
 
You will also get a URL for affiliates!
 

I have tried to condense this information in order to give you a brief overview of the facts.
 

If you are interested in obtaining more detailed information you may wish to consult the following sites:
 

Free PDF Maker http://www.ezau.com/latest/articles/0415.shtml
 

Self Publishing http://www.lulu.com/en
 

Create a professional e-book free http://www.learnhomebusiness.com/download_paid/globupgrade/section1.htm
 

I hope this helps..Looking forward to seeing your amazing content “out there”.
 
Please feel free to comment and add to this information if you think it will help others
 

 

Diversify Your Marketing Startegies

The days of relying solely on Google Adwords to drive prospects to your website, are sadly over.

If you are still depending on Google to keep your online business afloat or to bring in your 6 figure income OR if you are seeking to diversify your advertising, then this article is for you!

There are actually several other methods that you can utilize to generate leads for your business.

My mentor has always maintained that your leads (the people who come to your site and enter their name and email requesting information), are the FUEL for your business. Without leads you simply do not have a business!

So, you will need to decide where you are going to, “set your net”.

Here are a few recommendations that you might want to consider:

1. It is great if you can continue to use Google Adwords, as long as you play by the rules. Do not try to outsmart Google, or to “fly under the radar”. This will NOT be sustainable!

2. CPV/PPV or Cost Per View/Pay Per View. There are a number of networks to choose from here. It is somewhat more challenging to get volume traffic from this strategy, however it is wise to look at the various CPV networks and make a start!

3. Tier 2 Networks (also referred to as Tier 3). These are the search networks other than Google, Yahoo and Bing. YUP! Simply do a Google search to find them. Here are a few examples:

7 search
Looksmart
ASK
Miva
Searchfeed
Adbrite
Mirago
Kosaani
Enhance
ABCSearch

to name a FEW! There are TON’s of these…

4. JV Traffic (Joint Venture) affiliate sales. This can take many forms. For example, a very simple JV would be merely exchanging links or banners with related websites. Another way could be to share a website with another business that has the same target market and double the traffic. You can exchange testimonials or endorsements for each others product or services. You can also combine your products/services into a larger package and split the profits. In addition, if you have a product that isn’t selling as well as you would like, offer it as a free bonus for another person’s product in exchange for a small percentage of the profits. (These are a few of the many possibilities to give you the general idea).

5. Media Buys. This is generally low cost and converts quite well! You simply approach a high traffic or targeted website in order to purchase adspace for your text ad or display ad. Negotiate for position and price! It is important to track all of your results here and of course be sure to do more of what is working!

6. Organic Traffic. It is unwise to leave money on the table because of a “fear” of SEO. There are simple but effective strategies that you can implement starting with the structuring of your website, and keyword research for articles and videos that can bring in revenue from free search.

7. Social Media. This is by no means a volume lead generator, however it is an essential part of your online presence, therefore it is important to maintain consistency in your chosen social media networks. I recommend Facebook, Twitter and Youtube.

There are many other methods, including solo Ezine ads, Facebook PPC and much more! DIVERSIFY!

Never put all your eggs in one “Google Basket” again!

If you are interested in learning more about these and other online marketing methods that the top earners are using to generate TONS of traffic and $$ .. Come to http://MLMFinalSolution.com

Just got back to Jamaica from a fast paced Vegas weekend! Surrounded by top earning internet marketers and gurus alike I soaked up the training as usual but particularly enjoyed meeting and brainstorming with the best of the best!!

A picture is worth a thousand words so thought I’d share a few with you here :

Jonathan Budd's Presentation was a treat!

As usual, Jonathan Budd gave a ton of value in his presentation as he offered his recommendations as to the TOP 5 methods of generating traffic in today’s internet scenario!! I will do a post outlining the steps soon

Mike Dillard my upline and one of the catalysts of my success!!!

Mike fielded questions from the audience and gave brilliant insight in a wide range of subject areas. He is such a man of humility for one who has achieved greatness at such a young age! Thank you Mike for being an inspiration to us all!!!

Jim Yaghi and David Scwhinds recent e-book "The Google Switch" a MUST read!

I have always paid attention when Jim has something to say! He has shed so much light on getting into the mind of the searcher and simplifies the whole Google PPC experience with his matter of fact approach. True genius and a pleasure to finally meet you face to face Jim!!

David Schwind my upline and Copywriting Genius...knows how to have fun whilst making a presentation!

David Schwind and Jim Yaghi certainly surprised the crowd with their unorthodox presentation, as David poured the scotch while discussing the 4 easy parts to paid traffic! Philosophy, Targeting, Profits and “Leveraged Efforts”.

So when the training was over the bright lights and Las Vegas Boulevard, the city that “never sleeps” was just a few steps away…drive with me down Las Vegas Blvd

Las Vegas Boulevard

There is NO better way to grow and add value to yourself as a marketer than to attend these events and to mastermind with like minded people and those who are making it happen in their businesses!

If you want to find out more about how to connect with a community of entrepreneurs and the training platform and marketing system that is birthing millionaires as we speak…

Click HERE

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I have been doing direct sales online for two years now and I have heard all the excuses, all the reasons for failure and MANY success stories!